Musa gave a superb presentation at the Mobile Web Africa Conference, where he brought in a bunch of bright-eyed youngsters as a consumer panel. It was fresh, original and so well received that you would think that listening to your (or your clients) customers is a new concept.

Marketing To The Youth

Musa does two things well. He informs and he entertains. I caught up with Musa after the conference. In this short podcast, Musa and I have a chat about some of the key take-outs and where he sees youth marketing going, including:

* Why brands are suffering a too much cash paradigm and why this is dangerous?
* Understanding the three types of brands – and why you need to peg yours down?
* What brands needs to focus on when marketing to the youth?
* What’s happening with the consumer of tomorrow?
* Why a micro point of view is more important than a macro view?
* Why you don’t need cash to create a cult following?
* How brands can become more tactical with their budgets?

The Musa Kalenga Interview

Want to Catch Up With Musa?

If you want to get hold of him you can find him on the following:

* Musa Kalenga
* Ihop
* LinkedIn
* Twitter
* Mobile Web Africa
If you like, dislike, agree, or disagree then please add your voice in the comments below.

More Info on the Mobile Web Africa Day

If you want a bit more of an over view from Musa’s day at Mobile Web Africa, you can check out The Techie Guy’s Blog run by Liron Segev.

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An interview with an African New Legend

Musa Kalenga is informative and entertaining and he shares his insights into youth marketing with us from his Mobile Web Africa Conference presentation.